PARIS Gucci has named Demna its new artistic director, selecting an era-defining fashion provocateur from within parent company Kering
s own creative ranks to fuel its next chapter.
Georgia-born De… [+6386 chars]
Why Gucci Picked Demna - The Business of Fashion
The era-defining Balenciaga designer will take the reins of Italy’s biggest luxury brand in a surprise shakeup of parent company Kering’s creative ranks. The French group is under pressure to turn around performance after profits tumbled 46 percent last year.
By:Robert Williams, Vikram Alexei Kansara
Source:The Business of Fashion
Published:
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