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What on Earth is HP doing with its gaming laptop branding? - The Verge

HP is announcing at CES 2026 that all its laptops, desktops, and monitors are being rebranded from HP Omen to HyperX Omen. Why, though?

By:Antonio G. Di Benedetto
Source:The Verge
Published:
What on Earth is HP doing with its gaming laptop branding? - The Verge
Instead of spreading its Omen name to more products, its elevating the accessory brand HyperX to everything. Instead of spreading its Omen name to more products… [+5269 chars]

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