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Restaurants' hottest menu item in 2025 was 'value.' That won't change next year - CNBC

Restaurant chains bet on value in 2025, and they're not likely to ditch the strategy next year.

By:Amelia Lucas
Source:CNBC
Published:
Restaurants' hottest menu item in 2025 was 'value.' That won't change next year - CNBC
McDonalds restaurant in San Diego, California, U.S., Oct. 31, 2025. "Value" was the buzzword du jour for restaurant executives that lasted all year and it will likely stick around in 2026, too. Ov… [+13843 chars]

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