It was summertime when Lauren Brown's daughter pleaded with her to buy an $89 hoodie.
"I thought the price tag was a little steep so I told her, maybe for her birthday," Brown told Business Insider.… [+7270 chars]
Pink Palm Puff's $89 hoodies are the hot new tween status symbol. Meet the 17-year-old founder. - Business Insider
Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the brand when she was 15.
By:Katie Notopoulos
Source:Business Insider
Published:
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