In the run-up to the Academy Awards, Neon took a unique approach to scoring the season’s top prize for “Anora.” While other studios spent their money on tried-and-true strategies, from tastemaker scr… [+8233 chars]
Inside ‘Anora’s’ Oscar Victory: How Scrappy Indie Neon Pulled Off Its Second Best Picture Win in 5 Years - Variety
Neon, the indie behind 'Anora,' pulled off its second best picture win thanks to branded thongs, pop up stores and sex worker screenings.
By:Brent Lang
Source:Variety
Published:
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