It often starts small.
A dab of concealer. A tinted moisturizer. Maybe a brow gel that goes from borrowed to bought. For many men, like Daniel Rankin, makeup has transformed from something taboo int… [+7749 chars]
Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize - CNBC
Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.
By:Luke Fountain
Source:CNBC
Published:
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