Energy-drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-calorie fitness aid.
Celsius will pay… [+451 chars]
Exclusive | Celsius to Buy Rival Energy-Drink Maker Alani Nu for $1.8 Billion - The Wall Street Journal
The deal adds a fast-growing brand popular with young women to Celsius’s product line as its own growth slows
By:Laura Cooper
Source:The Wall Street Journal
Published:
Related News
Netflix shares drop 7% in Europe after Q4 results - Yahoo Finance
Netflix shares listed in Frankfurt fell in early trade on Wednesday despite beating expectations for fourth quarter revenue and earnings, as the company...
Yahoo Entertainment•Reuters
UK inflation rises to 3.4% in December, above forecasts - CNBC
The U.K. inflation rate rose to 3.4% in December, above forecasts of 3.3% from economists polled by Reuters.
CNBC•Holly Ellyatt
Gold breaks new record on Greenland tariff threats — $7,000 level on the cards - CNBC
Gold prices climbed to another record of over $4,800 on Wednesday, extending its sharp rally.
CNBC•Lee Ying Shan