For decades, US firms have enjoyed a strong foothold in Germany, particularly in the country's western regions, which were under the control of the Western Allies after World War II.
In the immediat… [+4277 chars]
Coca-Cola rebrands products in Germany amid US image crisis - DW
The global reputation of US products is slipping — and this goes for Germany, too. Some companies are turning to unusual strategies in response: Coca-Cola, for instance, is now promoting itself as a "German product."
By:Dirk Kaufmann
Source:DW (English)
Published:
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