Formula 1 cars and a circuit made with Lego are displayed at the 2025 Canadian International AutoShow at the Metro Convention Centre in Toronto, Feb. 21, 2025.
Lego is rebuilding how consumers engag… [+6434 chars]
Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1 - CNBC
Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy company and the racing organization.
By:Sarah Whitten
Source:CNBC
Published:
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