Munich. The transfer of the Alpina trademark rights
on 1 January 2026 marks the launch of BMW ALPINA as an exclusive
standalone brand under the BMW Group umbrella. The initial focus will
be on … [+1505 chars]
BMW ALPINA: Launch of the new exclusive BMW Group brand. - BMW Group
+++ Rights to Alpina brand transferred to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual cust…
Source:Bmwgroup.com
Published:
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