Dine Brands hopes to boost sales this year with a wider swath of value meals and buzzier advertising after a rough 2024 for Applebee's and IHOP.
"We had a soft year in 2024, which disappoints us, bu… [+4218 chars]
Applebee's owner Dine Brands to lean on value, marketing to reverse sales declines - CNBC
Dine Brands is trying to boost sales in 2025 after reporting its fourth straight quarter of domestic same-store sales declines for Applebee's and IHOP.
By:Amelia Lucas
Source:CNBC
Published:
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