23andMe burst onto the scene by collecting saliva samples from millions of customers and revealing their ancestries, but it aspired to do much more: developing new medicines and providing personalize… [+4887 chars]
23andMe thought its DNA data would help research. Then reality hit. - The Washington Post
The company saw its DNA data as an engine that would revolutionize drug discovery and medical care, but it never found a sustainable business model.
By:Daniel Gilbert
Source:The Washington Post
Published:
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